The benefits of corporate gifting

Jan 18, 2022

The short and long-term benefits of rewarding employees with gifts

A corporate gift is a great way to thank employees for their hard work.  A small token of appreciation can make them feel appreciated and valued.  Their are short and long-term benefits to a corporate gifting program.


Some companies that have used the strategy of giving gifts to their employees report increased productivity, loyalty, happiness, and job satisfaction within the company.  It is also good for employee morale because it gives them a sense of excitement and praise.  Without corporate gifts, employees can start to feel apathetic about their work and their employer.   It's important for employees to feel valued and happy at their place of employment.   


One study highlighted in Forbes,  estimates the corporate gifting market will reach $242 billion this year and continue growing at an accelerated 8.1% CAGR through 2024.  The study and article illustrated that gifts have improved relationships with employees and/or clients and gifting delivered a substantial benefit.  Employees feel valued and improved customer loyalty (43% substantial benefit) and improved employee retention (41% substantial benefit).

Reduce employee turnover


Employees that receive corporate gifts tend to have lower turnover rates than those that do not. Keeping turnover rates low is always beneficial for a company, because it means that employees are satisfied with their jobs.  Turnover can be expensive for companies, so corporate gifts are one way to lower the costs.


During the pandemic, gifting was a wonderful way to show appreciation for employees working from home and facing a new routine while away from the traditional office environment.

Corporate Marketing Strategies


Gifts are also good corporate marketing strategies.  When corporate gifts are given out during corporate events or tradeshows, the employees will often want to share with their friends or family.  This can be very beneficial because it promotes the companies brand or product at events and tradeshows.  From hand-made ceramic mugs to custom promotional pens, corporate gift companies like BoxxConnect will create different ways to help you show your appreciation. 


Stand-out from your competition


Go above and beyond for your clients or employees by doing something unexpected.  A gift is always a nice thought and touch.  Providing regular corporate gifts to your clients is just one of many ways you can set your brand apart from the competition.


Corporate gifts are great ways to thank employees for their hard work, and they can even provide benefits for the company as well.  When corporate gifts are given out regularly, employees feel appreciated, happy, and loyal to their employer. These are all benefits for businesses that corporate gifts provide.

Contact BoxConnect today


If you are interested in a corporate gifting package, contact Boxxconnect today!  We can help provide the perfect gift for your client list today!   

15 Dec, 2021
For realtors a gift is a great way to show your appreciation to your clients
19 Nov, 2021
The importance of gifting during the holidays and year-round
Share by: